My hair has been dry, dull, and lifeless for a couple of months, but I have to say that this product has helped a lot. I tried many treatments, often just temporary fixes, but using this product has made a noticeable difference. I've washed my hair several times this week, yet the color remains vibrant and my hair feels intact. I highly recommend this for anyone dealing with dull and damaged hair. It does leave your hair looking soft and healthy.

So I've been blonde all my life and always wanted to know if I suited other colors. I was so scared to try a color because, if I hated it, I didn't want it to be permanent. If you are curious and don't want the commitment, try this. I'm a pretty dark blonde so I thought it was close enough. I love the color and it made my hair, which is naturally frizzy, super soft and glossy. Warning the color differs based on your hair's undertones. I have red undertones in my hair so it made the color more of a ginger brunette. However, it isn't far off from the examples shown and I'm in love with it.

5G is a gorgeous medium chocolate brown. I used it to transition out of highlights, and I loved it so much that I use it every month. It's not too dark and it fades into a pretty auburn on lighter hair.

Can't say enough good things about this. Hair looks amazing. I get compliments on it all the time and it smells good too. My hair is on the thinner and finer side, so I don't use it back to back, otherwise it weighs down my hair. If i use it once, it will last a couple of days. Which is also awesome, because one bottle lasts awhile.

I got this to cover up the blonde grow out in my ends but didn't want to cover my gray cause I'm growing it out. It worked perfectly and only lightly tinted my grays. Great product left my hair feeling and looking so good.

I bought this product and I love it and it makes my hair feel so soft and very beautiful.. I will definitely be buying this product again and I definitely recommend it. Oh yeah it definitely helps my hair with the frizz..

Most beautiful shade of golden brown 💛, smells good and does not bleed into my blonde parts once rinsed.

Perfect!! Exactly what I wanted. I am allergic to the Demi permanent my hairdresser was using and this does not give me a reaction. This has given the same result and gone above expectations! Hair is smooth and pretty with a glossy shine but not weighed down. It does stain pretty outrageously lol so would recommend using a towel over your neck and shoulders and clipping around your neck or something. Also will stain your tub if you’re not careful.

it was great got me through a rainy week felt like i had nothing in my hair smelled amazing