“What is the future of haircare? What's the future of hair color?" - Founder and CEO, Brad Mondo. These questions inspire us daily as we navigate the exciting terrain of hair care innovation. For us, the answer lies in a relentless pursuit of new horizons and an unwavering determination to push boundaries."

Science-Backed Formulations

We leave no room for guesswork. Behind every product is a dedicated team of chemists, formulators, and hair stylists who work rigorously to ensure that every product is not only effective but also backed by diligent scientific research.



We harness the power of ethically sourced, highly efficacious ingredients, and combine them in innovative ways to craft high-impact formulas with proven results.



Our products are bioengineered and developed in state-of-the-art labs, using a blend of natural and synthetic ingredients. This fusion guarantees maximum efficacy, safety, and unparalleled performance—all while remaining proudly vegan and cruelty-free.

Formulation Technology

Bond Booster

Supports healthy hair strands by visibly strengthening the hair and reducing the appearance of damage.

Waveflex Technology™

A super blend of wave forming ingredients that create a molecular barrier on the hair strand for defined waves with remarkable flexibility.

MoistureBind Technology™

Forms a protective barrier on the hair shaft to lock in and retain hydration, resulting in softer, smoother strands.

Humishield Technology™

Heat-activated polymer technology that forms a protective barrier around each hair strand to guard against humidity and promote sleek, silky strands.

Lusterhance Technology™

Transforms dull strands by capturing and reflecting light for a high-gloss, illuminated finish.

RapidTone Technology™

A unique blend of purple and blue pigment that help neutralize yellow and orange tones.

Scalp Care Technology

Designed to support scalp balance by targeting the root of great hair, promoting noticeably thicker and healthier hair with continued use.

Our Ingredients

10 Plant-Powered Biotech Extracts

A blend of conditioning extracts designed to boost shine and uncover a radiant, revitalized appearance.

Amaranth

A natural peptide that provides moisturizing nourishment for visibly stronger, healthier looking strands.

Amodimethicone

Provides heat protection and long-lasting conditioning benefits while reducing hair drying time.

Apple Extracts

An antioxidant that provides hydration to moisturize the hair and scalp while promoting overall hair health.

Argan Oil

High in antioxidants, essential fatty acids, and vitamin E, that provide moisturizing nourishment and smoothing benefits for stronger looking strands.

Baobab Oil

Moisturizes the hair while visibly strengthening weak and brittle strands.

Baobab Protein

Reinforces strands and provides moisturizing nourishment for softer, smoother strands.

Biollagen

Contains phytonutrients that assist in revitalizing the hair's appearance for visibly fuller and more resilient strands.

Blueberry & Apple Extracts

High in vitamins and antioxidants that promote more resilient hair follicles.

Carrot Seed Oil

Retains hair moisture, visibly strengthens, and provides added UV protection.

Castor Oil

Softens, smoothes, and fortifies the hair strands.

Chamomile Extract

Adds shine, helps protect against environmental stressors, and promotes visibly stronger hair strands.

Coconut Oil

Smooths frizz, seals moisture into the cuticles, and reduces visible signs of breakage.

Glycerin

Natural humectant that pulls in moisture and creates a barrier to keep hair hydrated.

Grape Seed Oil

Helps hair and scalp retain moisture, reduces frizz, and adds shine.

Hemisqualane

A plant-based silicone alternative that creates a protective barrier around the strands to enhance hair’s moisture retention, manageability, and resiliency.

Hyaluronic Acid

Locks in water molecules to allow hair fibers to retain and seal in moisture.

Jojoba Oil

Rich in vitamins and minerals that provide moisturizing nourishment to combat visible signs of dryness, breakage, and split ends.

Micro Algae

Helps balance natural oils, protect strands from environmental stressors, and visibly increase hair body and volume.

Moringa Oil

Supports hair hydration and resilience while enhancing shine.

Olive Extract

A natural emollient that improves manageability, detangles, adds shine, and helps protect hair from environmental stressors.

Passion Fruit & Kiwi Extract

Rich in antioxidants to improve shine and reduce the appearance of split ends and breakage.

Pine Pulp Extract

Provides frizz control and reduces dry time.

Plant-Based Protein

Promotes visibly stronger hair strands while enhancing natural shine.

Polyimide-1

Volume and root booster that delivers flexible memory hold.

Polyquaternium-11

Creates a flexible coating over the hair to hold curls, add shine, and provides antistatic and conditioning properties.

Polyquaternium-72

Provides style retention and combats frizz while keeping hair soft and flexible.

Pro-Vitamin B5

Keeps delicate hair looking hydrated and plump while enhancing shine.

Sage Extract

Contains conditioning properties to promote enhanced hair manageability and add shine.

Seaweed

Enhances shine through lightweight moisturizing nourishment while protecting the hair from visible signs of stress and damage.

Shea Butter

Rich in essential fatty acids and vitamins that help to hydrate and smooth the hair.

Sodium Polystyrene Sulfonate

Provides heat protection up to 500° F.

Sorbitol

Conditions and pulls in moisture, leaving the hair soft, smooth, and hydrated.

Styling Polymers

Form a smooth and cohesive film on hair to improve style stability and texture.

Sunflower Seed Oil

Sunflower Seed Oil: locks in moisture to enhance shine and smooth the hair.