The XCLUSIVE

May 23, 2025
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NEW! Super Gloss Frizz Mist and Serum Just Landed—And Your Summer Hair Never Looked Better

Reinforcements have arrived! Protect to your hair from frizz, heat styling, and UV with the new Super Gloss Leave-In Conditioning Mist and Shine + Defrizz Serum.

All

February 7, 2024
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Introducing NEW Limited Edition Shade Shift Color Depositing Masks

Get ready to sprinkle a bit of magic into your hair routine with our latest innovation – NEW Limited Edition Shade Shift Color Depositing Masks! This groundbreaking collection offers a mesmerizing burst of color while also introducing a magical technology-driven...

All Educational Tips

October 11, 2023
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The Ultimate Color-Care Guide: Top Tips to Prevent Fading and Make Your Semi-Permanent Color Pop

Hey there, color enthusiasts! Ever wished your semi-permanent hair color could last just a bit longer? Well, wish no more. Uncover 10 top tips to prevent fading and unlock the true potential of your color. Let's get into it! 1....

All Trendy

October 11, 2023
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Fall 2023 Hair Color Trends: 5 Must-Try Hues for the Changing Season

As the leaves begin to change colors, why not join in on the seasonal transformation with a stunning hair makeover? From wine-inspired shades to warm seasonal essentials, we've curated a lineup of hottest hues for the 2023 fall season: Amber...

All Educational

August 9, 2023
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Argan Oil: Your Hair's Best Friend for Radiance and Resilience

Argan oil is a natural oil that is extracted from the kernels of the argan tree, which is native to Morocco. It has been used for centuries for its beauty benefits, including its ability to provide moisturizing nourishment to the...

All Educational Tips

August 9, 2023
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Leaf Your Dry Hair Woes Behind: Hair Care Tips for the Fall Season

As the leaves begin to change and the air becomes crisper, it's not just your wardrobe that needs a seasonal update – your hair care routine deserves a revamp too. Fall brings with it drier air and cooler temperatures, which...

All Educational Tips

August 9, 2023
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Your Ultimate Guide to Summer Hair Care Essentials: Stunning Hair All Season Long!

The sun-kissed days of summer are finally here! While we cherish the warmth and joy it brings, our luscious locks might not feel the same way. The scorching sun, salty seawater, and chlorinated pools can wreak havoc on our hair,...