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Benefits
Usage
How to use:
Ideal for:
Key Ingredients
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Supernova Shampoo gently cleansed and toned Kendal's blonde for a cleaner, brighter finish.

01.
Apply to wet hair.

02.
Massage into a lather.

03.
Rinse thoroughly.

The Scent: 01 Fresh Start
A modern, clean floral with orange blossom, lily of the valley, and warm amber wrapped in soft sheer musk.
FAQ
How often should I use this purple shampoo?
1–3 times per week is ideal, depending on how much tone correction you need. You can adjust usage based on how your hair responds and alternate with a non-toning shampoo as needed.
How long do toning benefits last?
The duration of cool tones depends on hair type, porosity, and environment. We suggest using the Supernova collection as needed to remove any unwanted brassiness.
How long should I leave it in?
1–3 minutes for subtle toning, up to 5 minutes for stronger results. Rinse thoroughly.
What color hair does this work on?
Supernova is ideal for blonde, platinum, silver, and grey hair. It can also tone brassy highlights or balayage.
Will this product lighten my hair?
No, Supernova will not lighten your hair. It deposits violet pigments to neutralize yellow or brassy tones, helping your hair appear cooler, but it will not lift or permanently alter your hair color.
What’s the difference between all of the Supernova products?
- Shampoo & Conditioner: Cleanse and hydrate while toning for everyday use.
- Mask: A deep conditioning treatment that tones and nourishes.
- Foam: A leave-in styling foam that instantly tones while adding body and hold.
- Conditioning Mist: Hydrate + brighten tone while prepping hair for styling
What should I do if this overtones my hair?
Supernova products should not overpigment when used as directed. If your hair is very light or porous, overuse may leave a temporary purple cast. To avoid this, start with less frequent use and adjust as needed. If overpigmentation does occur, wash with a non-toning shampoo until the desired tone is reached.

