LustraTone Technology™ delivers nutrient-rich toning agents to the hair surface. LustraTone Technology™ delivers nutrient-rich toning agents to the hair surface.
Violet pigments and conditioning nutrients rebalance tone and enhance light reflection. Violet pigments and conditioning nutrients rebalance tone and enhance light reflection.
Hair appears cooler in tone, brighter and visibly luminous. Hair appears cooler in tone, brighter and visibly luminous.
After
Before

Supernova Shampoo gently cleansed and toned Kendal's blonde for a cleaner, brighter finish.

01.

Apply to wet hair.

02.

Massage into a lather.

03.

Rinse thoroughly.

The Scent: 01 Fresh Start

A modern, clean floral with orange blossom, lily of the valley, and warm amber wrapped in soft sheer musk.

Scent Profile: Fresh & Clean

Musk
Lily of the Valley
Golden Amber

FAQ

How often should I use this purple shampoo?

1–3 times per week is ideal, depending on how much tone correction you need. You can adjust usage based on how your hair responds and alternate with a non-toning shampoo as needed.

How long do toning benefits last?

The duration of cool tones depends on hair type, porosity, and environment. We suggest using the Supernova collection as needed to remove any unwanted brassiness.

How long should I leave it in?

1–3 minutes for subtle toning, up to 5 minutes for stronger results. Rinse thoroughly.

What color hair does this work on?

Supernova is ideal for blonde, platinum, silver, and grey hair. It can also tone brassy highlights or balayage.

Will this product lighten my hair?

No, Supernova will not lighten your hair. It deposits violet pigments to neutralize yellow or brassy tones, helping your hair appear cooler, but it will not lift or permanently alter your hair color.

What’s the difference between all of the Supernova products?
  • Shampoo & Conditioner: Cleanse and hydrate while toning for everyday use.
  • Mask: A deep conditioning treatment that tones and nourishes.
  • Foam: A leave-in styling foam that instantly tones while adding body and hold.
  • Conditioning Mist: Hydrate + brighten tone while prepping hair for styling
What should I do if this overtones my hair?

Supernova products should not overpigment when used as directed. If your hair is very light or porous, overuse may leave a temporary purple cast. To avoid this, start with less frequent use and adjust as needed. If overpigmentation does occur, wash with a non-toning shampoo until the desired tone is reached.

4.5
Rated 4.5 out of 5 stars
Based on 691 reviews
Total 5 star reviews: 526 Total 4 star reviews: 67 Total 3 star reviews: 40 Total 2 star reviews: 28 Total 1 star reviews: 30
86%would recommend this product
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691 reviews
  • TM Profile picture for Teri M.
    Teri M.
    Verified Buyer
    2 days ago
    Reviewing
    Supernova Blonde Toning Shampoo
    Rated 5 out of 5 stars
    10 out of 10!!!

    I absolutely love this Toning Shampoo!! Works very well and makes my hair so soft and shiney! With no brassiness at all!!!

  • WD
    Wendy D.
    Verified Buyer
    2 days ago
    Reviewing
    Supernova Blonde Toning Shampoo
    Rated 5 out of 5 stars
    Love the toning shampoo!

    So glad to have discovered the Supernova Blonde Toning Shampoo! Thank you, Brad Mondo!

  • SW
    STACY W.
    Verified Buyer
    1 week ago
    Reviewing
    Supernova Blonde Toning Shampoo
    Rated 5 out of 5 stars
    Best shampoo ever

    It took the yellow out. I got the color that I’ve been wanting for years.