Not your average purple shampoo.
This high-performance formula tones hard but treats hair gently—neutralizing brass while restoring softness and shine. With rich violet pigments, moisture-balancing ingredients, and a gentle, non-stripping lather, it removes buildup and dullness without compromising hair health.

Powered by LustraTone Technology™ and Bond Booster to keep your blonde looking healthy, glossy, and salon-fresh between washes.

Apply shampoo to wet hair and massage into a lather. Rinse thoroughly.

Aqua/Water/Eau, Sodium Lauryl Sulfoacetate, Disodium Laureth Sulfosuccinate, Cocamidopropyl Betaine, Decyl Glucoside, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Fragrance (Parfum), Glycol Stearate, Stearamide AMP, Bis-Diisopropanolamino-PG-propyl Dimethicone/Bis-Isobutyl PEG-14 Copolymer, Polysorbate 20, Butyloctanol, Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate, Butylene Glycol, Bis-PCA Dimethicone, Disodium PEG-12 Dimethicone Sulfosuccinate, Aminomethyl Propanol, Hyaluronic Acid, Panthenol, Polyquaternium-7, PEG-120 Methyl Glucose Dioleate, Methyl Gluceth-10, Guar Hydroxypropyltrimonium Chloride, Amodimethicone, C11-15 Pareth-7, Laureth-9, Glycerin, Trideceth-12, Cinnamidopropyltrimonium Chloride, Isopentyldiol, Disodium EDTA, Benzyl Alcohol, Benzoic Acid, Sorbic Acid, Linalool, Hexyl Cinnamal, Limonene, Benzyl Salicylate, Alpha-Isomethyl Ionone, Ext. Violet 2 (CI 60730).